Public Awareness Campaigns – Mount Vernon Cancer Network

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From 2011 through to early 2013 Jamie worked on four key public awareness campaign, including Lung cancer, Ovarian Cancer and Oesophagogastric Cancer. Below is the background to this project with Mount Vernon Cancer Network. JS Training Services worked closley with Mount Vernon Cancer Network and developed a programme to train patients, carers and health professionals to carry out this campaign.

LUNG CANCER EARLY DIAGNOSIS
PUBLIC AWARENESS CAMPAIGN
INFLATABLE LUNGS FACE TO FACE EVENTS
October 2012 in Hertfordshire
January 2013 in Luton and South Beds- Details to follow

EVENT FOCUS: Lung Cancer
October 2012 Events will be a pre Lung Awareness Month for November
January 2013 Events will be to reinforce the Pharmacy Lung Cancer Awareness month

Background
In the Mount Vernon Cancer Network (MVCN) area – Hertfordshire, Luton and south Bedfordshire – the survival rate for patients with Lung Cancer is not as good as it could be.
We think this may be because people are not coming forward early enough when they are experiencing symptoms and by the time they seek medical help, their cancer is too far advanced to be easily treated.

Why are we doing this campaign?
This campaign is taking place to reach the primary and secondary audience to encourage older people and the younger generation to reinforce the message of recognising the possible early symptoms of Lung Cancer and to encourage people to seek help from their GP .

Who are we targeting?
The overall campaign and the face to face events in particular, are primarily aimed at:
• People aged 50+
• Both men and women
• Secondary audience – younger population to reinforce the message

We are also aiming to spread the awareness message to a wider adult audience so that they too are aware of the symptoms for themselves and so they can encourage family members or friends who may be experiencing symptoms to seek help from their GP.

Key messages of Lung Campaign
If you have any of the following symptoms you should go and see your doctor:
• An unexplained cough that lasts more than 3 weeks
• If your cough changes over time
• Your chest feels different or becomes painful
• You are coughing up any blood
• Your doctor may send you to have a chest x‐ray to see if there is a problem with your lungs
• The sooner you see a doctor, the sooner any problems can be diagnosed and treated.
• Cancer caught early can be cured.

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